ProVeg International

Industry: Food & Agriculture, Environmental Advocacy and Public Health (NGO)

My role: International Communication Intern

Timeline: February 2022–July 2022

 

Challenge

Increase brand awareness, messages, online engagement, and fund raising.

 

Strategy

Developed an integrated content strategy across social media, influencer marketing, blog posts and fund-raising articles.

 

My work

Managed and scheduled content calendars, copywriting, creative asset production. Monitored industry trends, Conducted keyword to support SEO-informed content and landing-page strategies.

 

Results

• Grew Instagram to 34.9K followers

• Maintained engagement rate from 3-5%

• Produced over 30 pieces of content monthly across multiple platforms