NOUMì Berlin

Industry: Hospitality

My role: Marketing Manager

Timeline: September 2022–January 2026

 

Challenge

Increase brand awareness, online engagement, and customer acquisition for a two-location restaurant brand.

 

Strategy

Developed an integrated strategy across social media, email, influencer marketing, paid media, events, and in-store campaigns.

 

My work

Led campaign strategy, content calendars, copywriting, photography, video production, creative approvals, influencer coordination, paid-media oversight, and performance reporting.

 

Results

• Grew Instagram from 4K to 20.9K followers

• Increased reach by 137%

• Increased accounts engaged by 263%

• Increased campaign-period website traffic by up to 28%

• Led a €20K activation that contributed to a 10% increase in in-store revenue