Bless Bites

Industry: Hospitality

My role: Social Media Manager

Timeline: April 2022–September 2022

Challenge

Build brand awareness, increase online engagement, and customer acquisition.

Strategy

Developed an integrated strategy across social media, email, influencer marketing, paid media, events, and in-store campaigns.

My work

Led campaign strategy, content calendars, copywriting, photography, video production, creative approvals, influencer coordination, paid-media oversight, and performance reporting.

Results

• Built brand's visual moodboard

• Grew Instagram from 0 to 3,200+ followers

• Increased account reached by 1,712%

• Maintained 2-4% engagement rate