Bao Gao Club

Industry: Hospitality

My role: Social Media Manager

Timeline: October 2023–September 2025

 

Challenge

Increase brand awareness, online engagement, and customer acquisition.

 

Strategy

Developed an integrated strategy across social media, email, influencer marketing, paid media, events, and in-store campaigns.

 

My work

Led campaign strategy, content calendars, copywriting, photography, video production, creative approvals, influencer coordination, paid-media oversight, and performance reporting.

 

Results

• Grew Instagram from 800 to 3,900+ followers (+387%)

• Maintained 2-4% engagement rate

• Hosted 3 dumpling workshops, leading to an increase in revenue.